Overview

I am a senior-level creative professional well-versed in identifying and executing results-oriented creative programs for large-scale brands and national clients.

Creative Philosophy

I recognize that creative problem-solving techniques need to anticipate and be adaptable to marketplace and client needs. I understand programs need to be dynamic, compelling and translatable to demonstrate “form meeting function” and utilize expertise to convey creative concepts to both internal and external audiences on-time and on-budget.

Creative Execution

I design and execute creative concepts to be used on multi-level programs. I evaluate and communicate creative direction - including traditional print and electronic media, digitally-integrated opportunities and emerging technologies - to reach target audiences. I consider graphic standards, brand identity and visual guidelines, key messages, best practices, and strategic initiatives and focus on achieving awareness which results in target audiences following through on a call-to-action with trackable and measurable results. 

Creative Direction

I collaborate with internal teams and external vendors to foster creativity as a team and embrace inclusiveness from all parties to best achieve and exceed desired outcomes.  I will demonstrate leadership, agility and project management expertise to translate ideas into action, as well as offer design solutions to communications challenges.

Creative Tools

I understand traditional avenues and the “way it has always been done” isn’t always the best solution to problem.  I utilize experience with graphics, photography, digital design, story-telling ability and common sense to achieve effective outcomes. I use marketing insight to determine competitors and the state of the competitive landscape and how clients can become a leader in their category. I leverage insights to create comprehensive and cost-effective programs to ultimately produce measurable results and translate strategic thinking into action plans.

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